智能终端营销白皮书Marketingofthings中国传媒大学广告学院MOTMMA中国国家广告研究院CONTENTS目录/迎接智能终端新世界01./新平台智能终端核心价值02./新基建流量资源与终端能力03./新场景智能终端营销实战04.MOT...

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12theJoyofBenchmarkingWell,theannualM+RBenchmarksStudyis…notthat.thereality,difficulttoswallowthoughitmaybe,isthatourworkandourworldaremuchtoocomplextoallowforsuchaprescriptiveapproach.themethodsf...

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Mediaocean’s2022MarketReportand2023OutlookUsingdatagatheredfrom600+leadersatadvertisingagencies,techcompanies,andmediaproviders,thisend-of-yearreportfeaturesinsightsonmarketingtrendssettoimpactthe...

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BestGlobalBrand2022Report—3Introductionthere’slittledenying,wearelivingthrougharenaissance,aperiodintimewhenourunderstandingoftheworldshifts.Changeisperpetual;it’sthemodusoperandiinwhichwemustbu...

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thestateofomnichannelmarketingin2023Navigatingchangingconsumerbehavior,overcomingbarriersandoptimizingmeasurement$thestateofomnichannelmarketingin2023Navigatingchangingconsumerbehavior,overcomingba...

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升级市场职能带动企业增长2023B2B营销带动式增长白皮书Marketing-ledGrowth0102目录Contents获客/06前言/04培育/14Part1Part2Part32.1品牌意味着能力、信任/072.2构建完整的营销获客体系/082.2.1DigitalMarketing...

时间:2023-07-20 08:52栏目:营销

12023DigitalMarketingTrends2023DigitalMarketingTrendsBrandwatchthesocialsuiteofthefuture22023DigitalMarketingTrendstheunskippableintro:What’stocome?Forgetaboutbusinessasusual.In2023,marketerswilln...

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StateofInfluencerMarketing2023202301Introduction3UnderstandingtheData4thisYear’sKeyFindings502theCurrentStateofInfluencerMarketing6EconomicUncertaintyShakes(ButDoesn’tBreak)InfluencerMarketing7th...

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Marketingthought麒麟啤酒营销思考前言luckincoffee瑞幸咖啡元气森林寺院卖咖啡/邮局卖咖啡…电商、小程序…增强品牌活力的3个常用方法新产品市场下沉新渠道而对于中国的啤酒市场环境，并不能够简单的去套用苦战...

时间:2023-07-20 08:52栏目:营销

升级市场职能带动企业增长2023B2B营销带动式增长白皮书Marketing-ledGrowth0102目录Contents获客/06前言/04培育/14Part1Part2Part32.1品牌意味着能力、信任/072.2构建完整的营销获客体系/082.2.1DigitalMarketing...

时间:2023-07-20 08:52栏目:营销